Book Synopsis
It usually takes a crisis to ignite real change.
The Future of Associations is a wake-up call that the urgency is now. Associations are being disrupted, competition is increasing, member expectations are growing, government policy is changing – and COVID has accelerated the pace of change.
The time is now for associations globally to tackle the challenges facing them and transform themselves for the future. Endorsed by AuSAE, this book is a world first from Australia.
With over 200 pages packed full of future insights within a practical 6-step strategic framework and case studies, The Future of Associations delivers a vision for success across every aspect of association leadership:
- Disruption – Associations must evolve if they are to survive and thrive into the future.
- Mission – Create and communicate absolute clarity of purpose to engage members.
- Governance – You cannot be a modern association without a contemporary board.
- External Strategy – A businesslike approach is required to succeed commercially.
- Internal Alignment – Look inward for solutions to your greatest challenges.
- Future Focus – The future is dependent on the decisions you make today.