For over a century, associations across the globe in every sector imaginable have worked hard to improve markets, standards, products, services, public policy and ultimately society.
And yet, associations are hurtling full speed towards a future that seems unimaginable and impossible.
A future full of disruption, technological revolution, generational change, unpredictable government policy, accelerating competition and increasing member expectations. A future that makes old ways inadequate.
The time is now for associations to reimagine the future in focus. To transform themselves and achieve the impossible with new strategies for impact.
There is a need for a global movement for the strategic development of membership organisations to increase the impact of every association in the world today. A movement that protects and enhances the leadership of the association sector.
Now, aligned under Association Impossible, progressive leaders – who dare to achieve greatly with the courage to tackle disruption, embrace change and encourage innovation – can flourish beyond their wildest imaginings.
And achieve the impossible.