The awareness and acceptance of anything is always a personal choice. The old adage that we all want change, but that none of us really wants to change, can still ring true. The awareness that there are a number of critical threats now facing associations brings with it the responsibility to do something about it. No wonder so many people resist this, because it is tempting to take the easy road and wish it wasn’t so. Ignoring a potential threat is not a strategy. Awareness is a prompt for action.